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    Guide to Dan Ariely's Predictably Irrational
    Guide to Dan Ariely's Predictably Irrational
    Guide to Dan Ariely's Predictably Irrational
    Ebook31 pages15 minutes

    Guide to Dan Ariely's Predictably Irrational

    By . IRB Media

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    About this ebook

    PLEASE NOTE: This is a companion to Dan Ariely's Predictably Irrational and NOT the original book.

    Preview:

    Predictably Irrational provides a data-driven window into the ways in which the human mind fails to make rational choices time and time again. While some of these irrational decisions are humorous or trivial, in many cases, these behaviors can have far-ranging implications for governments and health care systems.

    Inside this companion:

    • Overview of the book

    • Important People

    • Key Insights

    • Analysis of Key Insights

    About the Author: With Instaread, you can get the notes and insights from a book in 15 minutes or less.

    Visit our website at instaread.co.

    LanguageEnglish
    PublisherIRB Media
    Release dateJun 9, 2016
    ISBN9781683780014
    Guide to Dan Ariely's Predictably Irrational
    Author

    . IRB Media

    With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

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      Book preview

      Guide to Dan Ariely's Predictably Irrational - . IRB Media

      Overview

      Predictably Irrational provides a data-driven window into the ways in which the human mind fails to make rational choices time and time again. While some of these irrational decisions are humorous or trivial, in many cases, these behaviors can have far-ranging implications for governments and health care systems. However, understanding that we, as humans, are predisposed to making irrational decisions is the first step to preventing these behaviors and overcoming the foibles of our minds.

      Most people fail to recognize that their minds will, at some point, fail them or stray from the course they believe they should take. For example, consumers may think they’re getting a good deal on a television when, in fact, buyers are merely responding to the product because it is cheaper than the first television they saw in the store. Since most people innately respond to relative price cues, stores are able to manipulate them into paying a higher price by putting a very costly television right at eye level in the entrance to the store so that it is the first thing they see. Later, when they see a similar model for a lower price in the same store, they will consider it a good deal—even if it’s not.

      As consumers operate unaware of the forces pushing

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