Influence: Become a Leader, Persuasive Role Model, and Powerful Influencer

By Jonathan Phoenix

The following topics are included in this 2-book combo:



Book 1: Why do people follow some leaders and not others?


Why do your friends have so much influence on you?


This book will discuss those topics and expand on these ideas, as well as others. We will point out how consumer behavior is directed by advertising, how you can become a more powerful influencer, and go into details about leadership qualities everyone should have. Some of these qualities can trigger one to become sneaky and subtle but powerful in their convincing methods.


I am certain that you will learn a lot from this book. Get started right away!



Book 2: Aside from pointing out the many benefits of people who have a good influence on you, this guide goes over some intriguing thoughts that relate to the concept of influence.


One of those thoughts is the influence of your genes on your happiness levels. Another focuses on the psychology of covert tactics to persuade their victims. Last but not least, two chapters are devoted to the most important steps to take on your journey to better management and leadership, whether that’s in business or in your personal life.


If you think you can use any of this knowledge, then I encourage you to pick up this book and start reading or listening to it.

• Language: English
• Publisher: Anonymous
• Release date: Oct 23, 2020
• ISBN: 9791220211703

Book preview

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Chapter 1: The Science Behind Why People Follow the Crowd

It could seem that we're in control of our thoughts and behavior. However, social psychology tells a completely different story.

Social psychology is specified as the scientific research study of how we think of, influence, and connect to one another. As humans, we are social beings. Lots of us communicate with others each day, spending large portions of our waking hours in some form of communication.

One lesson from social psychology is the influence others have on us Research shows we do not have as much power over our thoughts and behavior as we think. We take cues from our environment, specifically others, on how to act.

How groups influence us.

Consider the concept of group polarization. The idea is that likeminded people in a group enhance one another's perspectives. Group polarization reinforces the viewpoints of everyone in the group.

In a study by French psychologists Serge Moscovici and Marisa Zavalloni, researchers asked individuals some questions. First and foremost, scientists inquired about their opinion of the French president. Second, they asked about their mindset toward Americans. The scientists then asked the participants to talk about each subject as a group.

After a conversation, groups who held a tentative agreement ended up being more extreme in their viewpoints. For example, participants held somewhat favorable attitudes toward the French president. But their attitudes amplified as group members consulted with one another. They held slightly lack of confidences to Americans. But their mindsets heightened as each member learned others shared their views about their allies abroad. The researchers concluded, Group agreement appears to induce a real change of mindsets in which subjects are very likely to adopt more severe positions. When we see our unsure opinions showed back to us, our beliefs reinforce.

Lots of us also enjoy being with others who share comparable beliefs. In one experiment, researchers welcomed people to go over concerns including same-sex marriage, affirmative action, and environment change. People in one group originated from predominantly liberal Boulder, Colorado. People in another group came from mainly conservative Colorado Springs. The conversations on controversial topics resulted in increased contract within the groups. Beliefs we hold are reinforced when we are around others who hold similar views.

If other individuals do it, that means it's right. Right?

There is a heuristic the majority of us use to decide on what to do, think, say, and purchase: the principle of social proof. To discover what's correct, we look at what other individuals are doing. In his successful book Influence: The Psychology of Persuasion, psychologist Robert Cialdini writes, Whether the question is what to do with an empty popcorn box in a cinema, how quick to drive on a particular stretch of highway, or how to eat the chicken at a supper party, the actions of those around us will be essential in specifying the answer. Social proof is a shortcut to decide how to act.

Cialdini has used the principle of social proof to prevent environmental theft. Consider the case of Arizona's Petrified Forest National Park. Visitors would come to the park and learn of past thievery from prominent signs: Your heritage is being vandalized each day by theft losses of petrified wood of 14 heaps a year, mainly a little piece at a time.

In one experiment, Cialdini eliminated the indication from a particular path in the park to gauge any distinctions it might make. The course without any sign had one-third less theft than the path with the indication. Visitors translated the indication's message as approval. Put in a different way, visitors thought it was normal to take little pieces of wood, simply because so much was stolen each year.

Researchers have also used the concept of social evidence to help people conquer their fears. In one study, Albert Bandura and his associates dealt with a group of young children