NZBusiness+Management

COVID HIGHLIGHTS THE NEED FOR MEDIA INTERVIEW SKILLS

PETE BURDON is founder and head trainer at Media Training NZ and author of Media Training for Modern Leaders. See his free online masterclass, “How to master media interviews in any situation,” at PeteBurdon.com.

Covid-19 has shown how quickly leaders from business and other organisations can be thrust into the media spotlight without warning. While this has always been the case, Covid has

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