Summary of Predictably Irrational: by Dan Ariely | Includes Analysis
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Summary of Predictably Irrational by Dan Ariely | Includes Analysis
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Predictably Irrational provides a data-driven window into the ways in which the human mind fails to make rational choices time and time again. While some of these i
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Summary of Predictably Irrational - Instaread Summaries
Overview
Predictably Irrational provides a data-driven window into the ways in which the human mind fails to make rational choices time and time again. While some of these irrational decisions are humorous or trivial, in many cases, these behaviors can have far-ranging implications for governments and health care systems. However, understanding that we, as humans, are predisposed to making irrational decisions is the first step to preventing these behaviors and overcoming the foibles of our minds.
Most people fail to recognize that their minds will, at some point, fail them or stray from the course they believe they should take. For example, consumers may think they’re getting a good deal on a television when, in fact, buyers are merely responding to the product because it is cheaper than the first television they saw in the store. Since most people innately respond to relative price cues, stores are able to manipulate them into paying a higher price by putting a very costly television right at eye level in the entrance to the store so that it is the first thing they see. Later, when they see a similar model for a lower price in the same store, they will consider it a good deal—even if it’s