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    Invisible Influence | Summary
    Invisible Influence | Summary
    Invisible Influence | Summary
    Ebook45 pages25 minutes

    Invisible Influence | Summary

    By Better Business Summaries

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    Invisible Influence: The Hidden Forces that Shape Behavior | Summary

    Book Preview:
    Invisible Influence by Jonah Berger helps the readers understand the psychology that motivates the decisions about branding and identity. The decisions made by an individual on a daily basis are dictated by subconscious factors so one is hardly aware of its effects. An individual can detect the influence by a suggestion from other people and not be able to recognize the level of impact the same factors had in their decision.
    Familiarity largely affects choices. People are biased on the things they often see even if they do not recall seeing them. They are likely to follow a group’s decision on a preferred product or brand, which leads to increase in popularity of already popular brands. Individuals can, however, shy from going against a group of people that made a wrong choice.

    This is a summary and analysis of the book and NOT the original book

    This Book Contains:
    • Summary Of The Entire Book
    • Chapter By Chapter Breakdown
    • Analysis Of The Reading Experience

    LanguageEnglish
    PublisherSummary Station
    Release dateOct 29, 2016
    ISBN9781370169344
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      Invisible Influence | Summary - Better Business Summaries

      Summary of

      Invisible Influence

      From Jonah Berger

      The Hidden Forces That Shape Behavior

      By Better Business Summaries

      Copyright © 2016 by Better Business Summaries

      All rights reserved. This book or any portion thereof

      may not be reproduced or used in any manner whatsoever

      without the express written permission of the publisher

      except for the use of brief quotations in a book review.

      Printed in the United States of America

      First Printing, 2016

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