Rotman Management

Q & A

How do you define ‘social learning,’ and why is it so fundamental to our success?

Social learning simply means that we learn different kinds of social behaviour by observing and imitating other people. A classic example is kids. They learn from watching and listening to their parents, their peers and their teachers throughout their early years. From the beginning of time, we have watched and imitated other people.

Does this habit continue once we become adults?

Absolutely. Social learning takes place everywhere, and it never really stops. As we progress into adulthood, it takes place mainly in the workplace and helps us understand the ‘right way to behave’ in order to succeed.

The Internet has had an interesting impact on social learning. Can you describe it for us?

Like a lot of people, I love to shop, and it is getting increasingly difficult to decide between products online. There are just so many alternatives and so

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