Summary of Caroline Jarrett's Surveys That Work

By IRB Media

Get the Summary of Caroline Jarrett's Surveys That Work in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: Surveys That Work explains a seven–step process for designing, running, and reporting on a survey that gets accurate results. In a no–nonsense style with plenty of examples about real–world compromises, the book focuses on reducing the errors that make up Total Survey Error—a key concept in survey methodology. If you are conducting a survey, this book is a must–have.

• Language: English
• Publisher: IRB Media
• Release date: Dec 3, 2021
• ISBN: 9781669340928

IRB Media

With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

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Insights on Caroline Jarrett's Surveys That Work

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 5

Insights from Chapter 6

Insights from Chapter 7

Insights from Chapter 8

Insights from Chapter 9

Insights from Chapter 10

Insights from Chapter 11

Insights from Chapter 12

Insights from Chapter 13

Insights from Chapter 14

Insights from Chapter 15

Insights from Chapter 16

Insights from Chapter 1

#1

Write down all the questions you have in your mind. Do not be afraid to write down duplicate questions, as this will help you identify which questions are most essential to ask your clients.

#2

One way to gather a lot of responses in a short period of time is by making a Light Touch Survey. This entails simply asking people open-ended questions, without giving them a list of predetermined questions beforehand.

#3

Ask yourself why you are conducting the survey in the first place. If the answer is simply to gather information, ask yourself if there is another way to gather that same information. If not, continue.

#4

Look at each question very closely and decide whether or not the answers will help you make a decision. If the answers do not aid in your decision making, set them aside.

#5

The Most Crucial Question is the most essential question. It determines the data needed for making a decision.

#6

One way to get around the Most Crucial Question is to attack the words you think the prospect might use to answer it.

#7

Define your group of people you want to answer your survey. Remember to keep it as specific as possible, as you will need to expand it in the next chapter.

#8

An interview is a conversation where an interviewer asks questions that are answered by a single person to get answers that help to better understand that person’s point of view, opinions, and motivations. A survey is a process of asking questions that are answered by a sample of a defined group of people to get numbers that you can use to make decisions.

#9

Analytics and A/B tests are ways of observing how many people do something without bothering them with questions.

#10

There are