Summary of Steve Portigal's Interviewing Users

By IRB Media

Please note: This is a companion version & not the original book. Book Preview:

#1 To design for users, you must first understand users. If you don’t already have that understanding, you must do some form of user research.

#2 The team conducted another study, this time showing users the existing ink cartridges: black rectangles with text-heavy stickers. The users loved the new designs, exclaiming enthusiastically and caressing them. Regardless of methodology, there was no insight to be gained here.

#3 Interviewing is the process of gathering information about users to support the organization when creating products, services, and more. It is a shared goal for user researchers to gather information about users to support the organization when creating products, services, and more.

#4 The term ethnography is sometimes contentious, but it is simply referring to interviewing users. It is a deep understanding of people that informs design and business problems.

• Language: English
• Publisher: IRB Media
• Release date: Apr 27, 2022
• ISBN: 9781669394921

IRB Media

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Insights on Steve Portigal's Interviewing Users

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 5

Insights from Chapter 6

Insights from Chapter 7

Insights from Chapter 8

Insights from Chapter 9

Insights from Chapter 1

#1

To design for users, you must first understand users. If you don’t already have that understanding, you must do some form of user research.

#2

The team conducted another study, this time showing users the existing ink cartridges: black rectangles with text-heavy stickers. The users loved the new designs, exclaiming enthusiastically and caressing them. Regardless of methodology, there was no insight to be gained here.

#3

Interviewing is the process of gathering information about users to support the organization when creating products, services, and more. It is a shared goal for user researchers to gather information about users to support the organization when creating products, services, and more.

#4

The term ethnography is sometimes contentious, but it is simply referring to interviewing users. It is a deep understanding of people that informs design and business problems.

#5

The scooping model is a semi-mythical model that some teams use. It assumes that insights will leap out at you, but they need to be collected and analyzed. interviewing customers can help you discover satisficing, which is the tolerance of good enough solutions.

#6

The company that worked with my client began working on the problem of where people used iPods. They had a list of top environments, and they asked us to uncover the unmet needs that people had in those particular environments.

#7

Interviewing is not the right approach for every problem. It is not a source of statistically significant data, and it does not predict future behavior. However, it can be used in combination with other techniques.

#8

Interviewing is a special type of communication