Summary of Susan Weinschenk's 100 Things Every Presenter Needs To Know About People

By IRB Media

Please note: This is a companion version & not the original book. Book Preview:

#1 The two sides to every presentation are speaking, but an audience is listening. If you want to give a great presentation, you need to understand how people think, learn, hear, see, react, and decide.

• Language: English
• Publisher: IRB Media
• Release date: Apr 27, 2022
• ISBN: 9781669394402

IRB Media

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Insights on Susan Weinschenk's 100 Things Every Presenter Needs To Know About People

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 5

Insights from Chapter 6

Insights from Chapter 7

Insights from Chapter 8

Insights from Chapter 9

Insights from Chapter 10

Insights from Chapter 11

Insights from Chapter 1

#1

The two sides to every presentation are speaking, but an audience is listening. If you want to give a great presentation, you need to understand how people think, learn, hear, see, react, and decide.

Insights from Chapter 2

#1

The term progressive disclosure was first used in the field of instructional design. It was first used by J. M. Keller, a professor of instructional design, who came up with an instructional design model called Attention, Relevance, Confidence, and Satisfaction in the early 1980s.

#2

To not overwhelm your audience, you should provide an advance organizer, which is a high-level summary of the information that is coming next. This helps people understand what they are about to be presented with.

#3

When we filter information, we choose only that which confirms our beliefs. This can be useful, but it can also lead to bad choices or a lack of action.

#4

When you are making a presentation, you want people to be open to the ideas that you are presenting. If they are doing a lot of filtering, then your ideas won’t have a chance of being heard. To get past their filters, you may need to start with what you know they believe, surprise them with information or an experience that they did not expect, or set up a situation of cognitive dissonance.

#5

You should assume that people will be filtering your information and point of view according to their own beliefs. The more you know about your audience ahead of time, the more you can anticipate the filtering they might use and the more you can work into your presentation ideas that will get past their filters.

#6

When people are uncertain, they will argue even harder to prove their point. When they are certain, they will write stronger arguments to persuade others to their point of view.

#7

When dealing with deeply ingrained beliefs, be practical and realistic. Try for small changes in belief instead of expecting everyone to have a huge a-ha moment and instantly change a belief they have had for a long time.

#8

When you present to an audience, you aren't just presenting to people who have a blank slate of the topic. They have expectations, and these expectations can affect how they react to what you have to say.

#9

Mental models are representations of how something works that are based on incomplete facts, past experiences, and even intuitive perceptions. They help shape actions and behavior, influence what people pay attention to in complicated situations, and define how people approach and solve problems.

#10

To be an effective presenter, you must understand the mental models of your audience. The more you know about their mental