IF YOU THINK about how creativity is changing in the 21st century, it’s impossible not to think about social media and platforms like TikTok, YouTube and Instagram. After many years with the CBC in 2020 I joined the leadership team at TikTok. Even before I joined the company, it was known for changing the way that storytelling and content have evolved in recent years. And I think I know why it has been such an unbridled success with users.
But first, if you’ll indulge me, I’d like to start by taking us back in time to 1957. That’s the year when one of the greatest children’s books of all time was created — by , otherwise known as . One reason why this publication was so interesting was that it only used 226 words in the entire book. Despite its limited vocabulary, the book was incredibly successful — and it remains so today.
