Serious Creativity (Review and Analysis of de Bono's Book)

By BusinessNews Publishing

The must-read summary of Edward de Bono’s book: “Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas”.

This complete summary of the ideas from Edward de Bono’s book “Serious Creativity” shows that creative thinking is vital for business success and that creativity is something you can learn. In his book, the author presents a rational and logical approach to creative thinking and introduces 12 tools and techniques that you can use. By learning and applying the principles, you will be able to develop the lateral thinking skills needed for innovative reasoning and ensure success.

Added-value of this summary:
• Save time
• Understand the key principles
• Expand your business knowledge

To learn more, read “Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas” to find out how you can develop your creativity and take your business to the next level.

• Language: English
• Publisher: Business Book Summaries
• Release date: Oct 14, 2014
• ISBN: 9782511018248

Book preview

Book Presentation

Serious Creativity by Edward De Bono

Book Abstract

Important Note About This Ebook

Summary of Serious Creativity (Edward De Bono)

1. THE NEED FOR CREATIVE THINKING

2. LATERAL THINKING TOOLS & TECHNIQUES

3. THE APPLICATION OF CREATIVE THINKING

Book Abstract

MAIN IDEA

As competition intensifies, creativity is increasingly becoming the key for any company to generate added value out of its existing resources and assets.

Many people assume creativity is a mystical talent, that you have to be a bit strange to be truly creative or that you are either creative or you’re not. In reality, however, lateral thinking is a creative thinking style that can be learned and practiced by anyone. There are systematic processes, tools and techniques of creative thinking that can be incorporated into any person’s normal way of approaching any situation.

Serious creativity is a rational and logical approach to creative thinking. The basic lateral thinking tools and techniques can be applied to generate new ideas. The successful individuals and companies of the future will need to think differently from their competition. Serious creative thinking can and does generate a sustainable competitive advantage.

Important Note About This Ebook

This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of