Summary of Robert B. Cialdini's Influence
By IRB Media
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About this ebook
Get the Summary of Robert B. Cialdini's Influence in 20 minutes. Please note: This is a summary & not the original book.Original book introduction: In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research-as well as by a three-year field study on what moves people to change behavior-Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.
IRB Media
With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.
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