In this episode, Tom discusses the SWOT analysis (Strength-Weakness-Opportunity-Threat), how it works and why it's a valuable tool in your marketing strategy. You can strengthen the success of your marketing by carefully examining each of the four elements of SWOT analysis.   Conversation Highlights: [00:00] - Intro [00:55] - The SWOT analysis for marketing [03:07] - Strengths of your marketing strategy [05:31] - Identifying your Weaknesses and working on them [06:39] - How a guy examined his marketing weaknesses [09:38] - Questions to ask yourself to find your marketing weaknesses [11:43] - Marketing Opportunities you have [13:26] - The influencer-relationship opportunity  [14:06] - Anticipating your Threats  [14:50] - The Contractor Fight was prepared for a potential threat [18:04] - Actions you need to take to grow your business    Resources:    == Get the FREE Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time: https://thecontractorfight.com/cheap/    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify