From working 40-50 hours a week in an engineering job to working 5-10 hours a week in a “lifestyle business”. That’s the lifestyle and business shift Chris Lollini created for himself by white labeling someone else’s software tools. White labeling is a super interesting business model. It’s basically putting your brand, your sales and marketing, and your frontline customer support on top of an existing software product. And it comes with a lot of the benefits of SaaS — recurring revenue, good margins — without the upfront development time and expense. To make it work, you essentially play matchmaker — finding a common problem and pairing that with a software solution. Chris was a self-described “recovering engineer” who started a marketing agency as a side hustle 9 years ago, which has evolved into a multi-6 figure white labeling operation called Reputation Igniter. Through Ignite.Reviews, Chris Lollini helps small businesses earn more positive reviews for their work. Tune in to The Side Hustle Show interview to hear: how Chris got the idea to start white labeling SaaS products how he identified his customer's pain points and provided a SaaS solution the methods he uses to add value and create healthy profit margins Full show notes