Summary of Brian Wansink's Mindless Eating

By IRB Media

Get the Summary of Brian Wansink's Mindless Eating in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: Food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we're eating-often without realizing it. His findings will astound you. Can the size of your plate really influence your appetite? Why do you eat more when you dine with friends? What "hidden persuaders" are used by restaurants and supermarkets to get us to overeat? How does music or the color of the room influence how much-and how fast-we eat? How can we "mindlessly" lose-instead of gain-up to twenty pounds in the coming year?

Starting today, you can make more mindful, enjoyable, and healthy choices at the dinner table, in the supermarket, at the office-wherever you satisfy your appetite.

• Language: English
• Publisher: IRB Media
• Release date: Jan 31, 2021
• ISBN: 9781638151685

IRB Media

With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

Book preview

Summary

of

Brian Wansink’s

Mindless Eating

Why We Eat More Than We Think

Table of Contents

Overview

Key Insights

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Important People

Author’s Style

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Overview

Mindless Eating: Why We Eat More Than We Think (2006) by Brian Wansink explains how to start to lose weight without exerting much effort. Combining tips for dieters with overviews of food psychology experiments from his lab, Wansink explores which environmental cues are most likely to cause overeating.

The triggers that make people eat—and overeat—are so subtle that most don’t notice them. More than obvious factors like hunger or taste, people’s surroundings dictate their food choices. Factors such as the size of one’s dishes, the habits of other people in the household, and the packaging of a food impact what, and how much, one eats. To measure these variables, Wansink and his team at Cornell University established a lab with special sensors, hidden cameras, two-way mirrors, and other equipment that helped