Every January, thousands of folks set health and weight loss goals and ultimately fail. This is because most people rely on tactics like restrictive diets, trying to harness willpower, and shame-based goals. But our brains and bodies are smart, and if we want to cultivate real, sustainable changes, we have to operate in a way that works with our brains’ innate operating system.  On today’s show, you’re going to hear from Dr. Jud Brewer, an internationally renowned addiction psychiatrist and neuroscientist. His new book, The Hunger Habit, dives into the science behind overeating, food cravings, and how to train our brains to create healthier habits that actually last. This interview contains insightful conversations on willpower and self-judgment, the powerful role of curiosity and awareness for creating lasting change, and the proven neuroscience behind why diets don’t work. If you’ve ever wanted to change your eating habits on any level, I know you’re going to love Dr. Jud’s outlook. Enjoy!  In this episode you’ll discover: The truth about willpower.  How the prefrontal cortex operates.  The three elements needed to cement a habit.  How language impacts our experiences.  Why judgement can inhibit the learning process.  How to use curiosity to create healthier habits.  Why diets don’t work, according to science. The only way to change a habit.  Why awareness can aid in smoking cessation. How to leverage your brain’s reward value equations.  Why curiosity is a superpower.  How to map out the habit loop around your eating patterns. The difference between homeostatic hunger and hedonic hunger. What the pleasure plateau is.  The true definition of addiction.  What BBO is.  How to harness awareness and release self-judgment to create change.  Items mentioned in this episode include: Organifi.com/Model - Use the coupon code MODEL for 20% off + free shipping! HVMN.com/model - Save 30% on your first subscription order of Ketone-IQ! The Hunger Habit by Dr. Jud Brewer  A simple way to break a bad habit: TEDTalk by Dr. Jud Brewer The Craving Mind by Dr. Jud Brewer  Unwinding Anxiety by Dr. Jud Brewer  Bob Newhart – Stop it! Connect with Dr. Jud Brewer Website / Apps / Facebook / Instagram Be sure you are subscribed to this podcast to automatically receive your episodes:  Apple Podcasts Stitcher Spotify Soundcloud Join TMHS Facebook community - Model Nation  Thanks to our Sponsors! This episode is brought to you by Organifi. our nutrition does play a huge part in our drive towards what foods we're choosing and our drive towards hunger and cravings, and in particular, our cravings for hyper-palatable ultra processed foods. Now, a specific nutrient has been well documented to help our biology to make changes that make those foods less attractive. Now, this was published in the peer-reviewed journal, Appetite in 2014. And the researchers uncovered that chlorophyll, the green kind of lifeblood of plants, chlorophyll can aid in weight loss and reduce the urge to eat hyper-palatable foods. Now, what is the densest, most bioavailable source of chlorophyll that you're gonna find? Well, that's gonna be found in a food that actually got its name from its chlorophyll content, and this food is called chlorella. Also, in a double blind placebo-controlled study published in clinical and experimental hypertension, these researchers found that chlorella was able to normalize blood pressure of test subjects with diagnosed hypertension. This is serious business. Chlorella has been utilized for thousands of years, and again, it got its name due to its high chlorophyll content. And there are mountains of studies affirming how remarkable it is for human health. And in addition to chlorella, I love chlorella, but when it's combined with spirulina, it's familial algae. I like to think of this in terms of the fast and furious family. I don't get algae, I got a family. If you think about this combination, spirulina is the most protein-dense food ever di