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Ebook287 pages4 hours
Branded!: How Retailers Engage Consumers with Social Media and Mobility
By Bernie Brennan and Lori Schafer
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About this ebook
Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.
Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!:
Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!:
- Provides a clear review of social media as well as the rapid changes in the development and use of mobility.
- Demonstrates why retailers cannot 'wait and see', and must move rapidly
- Shows how each company's social media and mobility initiatives are based on the individual personality of the company.
- Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data
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Fair Lending Compliance: Intelligence and Implications for Credit Risk Management Rating: 0 out of 5 stars0 ratingsCIO Best Practices: Enabling Strategic Value with Information Technology Rating: 4 out of 5 stars4/5Business Intelligence Competency Centers: A Team Approach to Maximizing Competitive Advantage Rating: 4 out of 5 stars4/5Retail Analytics: The Secret Weapon Rating: 2 out of 5 stars2/5Enterprise Risk Management: A Methodology for Achieving Strategic Objectives Rating: 0 out of 5 stars0 ratingsHealth Analytics: Gaining the Insights to Transform Health Care Rating: 0 out of 5 stars0 ratingsMastering Organizational Knowledge Flow: How to Make Knowledge Sharing Work Rating: 4 out of 5 stars4/5Demand-Driven Inventory Optimization and Replenishment: Creating a More Efficient Supply Chain Rating: 0 out of 5 stars0 ratingsCustomer Data Integration: Reaching a Single Version of the Truth Rating: 3 out of 5 stars3/5Case Studies in Performance Management: A Guide from the Experts Rating: 5 out of 5 stars5/5Branded!: How Retailers Engage Consumers with Social Media and Mobility Rating: 0 out of 5 stars0 ratingsBank Fraud: Using Technology to Combat Losses Rating: 0 out of 5 stars0 ratingsMarketing Automation: Practical Steps to More Effective Direct Marketing Rating: 0 out of 5 stars0 ratingsSocial Network Analysis in Telecommunications Rating: 1 out of 5 stars1/5Credit Risk Assessment: The New Lending System for Borrowers, Lenders, and Investors Rating: 0 out of 5 stars0 ratingsPerformance Management: Integrating Strategy Execution, Methodologies, Risk, and Analytics Rating: 3 out of 5 stars3/5The Business Forecasting Deal: Exposing Myths, Eliminating Bad Practices, Providing Practical Solutions Rating: 0 out of 5 stars0 ratingsThe Value of Business Analytics: Identifying the Path to Profitability Rating: 0 out of 5 stars0 ratingsThe Data Asset: How Smart Companies Govern Their Data for Business Success Rating: 0 out of 5 stars0 ratingsThe Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business Rating: 0 out of 5 stars0 ratingsStatistical Thinking: Improving Business Performance Rating: 4 out of 5 stars4/5Hotel Pricing in a Social World: Driving Value in the Digital Economy Rating: 0 out of 5 stars0 ratingsThe New Know: Innovation Powered by Analytics Rating: 0 out of 5 stars0 ratingsCIO Best Practices: Enabling Strategic Value With Information Technology Rating: 4 out of 5 stars4/5Human Capital Analytics: How to Harness the Potential of Your Organization's Greatest Asset Rating: 0 out of 5 stars0 ratingsDemand-Driven Forecasting: A Structured Approach to Forecasting Rating: 0 out of 5 stars0 ratingsPredictive Analytics for Human Resources Rating: 5 out of 5 stars5/5Taming The Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics Rating: 4 out of 5 stars4/5The Visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions Rating: 0 out of 5 stars0 ratingsBig Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics Rating: 0 out of 5 stars0 ratings
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