Shopping mall owners’ Kodak moment

Kodak moments have generally been about celebrations. The occasions of family gatherings, meeting old friends, sunsets, beautiful landscapes or iconic places – all demanding to have a photograph capture the moment. With a click of the button, the moment is locked in, with the reel of film headed off to the photo processing centre. Then an anxious wait for the few days to reveal the prints – amazing moments, sublime sunsets and memories captured. Always a surprise, with some disappointments – an over-exposure, unexpected movements, or eyes closed. But, most often, some of life’s great pleasures were captured for eternity.

Not so for Kodak in 1981 when Sony introduced the first electronic camera. This was the start of the very bad Kodak moment for the corporation. Despite the fact that a Kodak engineer had invented the