THE PERSONAL TOUCH
A few years ago, passengers flying from Sao Paulo, Brazil to Milan, Italy got a surprise when they boarded their TAM Airlines plane. In each seat pocket was a magazine. Though not a surprise to see a magazine, it was a demonstration of what can be done with a great idea, a bit of research and the latest digital print technology.
Called , each copy was entirely personalised, tailored exactly to the individual passenger receiving it. It featured stories and features about their interests and hobbies, events they attended, and friends’ activity, all with pictures taken from social media accounts.
