A midst the endless scroll of digital news feeds, there is a growing number of consumers embracing the tactile experience of holding a physical publication in their hands. The pandemic has only accelerated this trend, with many people seeking to disconnect and retain information.
Despite many sounding print’s death knell for a while now, the numbers tell a different story with Roy Morgan’s readership results finding that in 2022 2.8 million Kiwis still read newspapers while nearly 1.7 million continue to read magazines.
It also showed that five out of the top 10 newspapers in New Zealand grew their total cross-platform audience in the year to June 2022.
Two widely read magazines published by SCG also grew their cross-platform audience during this period with Habitat increasing from 44,000 to 157,000 and dish growing from 32,000 to 179,000.
“Although we are now emerging from the pandemic after more than two years, the resulting changes to lifestyles and habits, including how we read newspapers and magazines, are set to continue to impact the industry going forward,” says Michele Levine, Chief Executive Officer, Roy Morgan.
With many brands now offering a seamless multi-platform experience, print is no longer a standalone product, but rather an integral part of a larger media ecosystem and
