MATTER OF TRUST
In 2007, English publisher Felix Dennis remarked, “It’s a long, slow sunset for ink-on-paper magazines, but sunsets can produce vast sums of money”.
While these sums might not be as vast as they were in 2007, people are still buying magazines despite fierce competition from multiple online threats.
But, magazines aren’t just spilling ink on paper, they’re spilling digital ink too and extending their brands in creative ways across a variety of platforms.
The scale of this increasingly fragmented audience can finally be gleaned through Magazine 360, an online measurement metric launched by the Magazine Publisher’s Association (MPA) in 2017.
The tool captures magazine audiences more holistically over all of their touch points to give a clearer
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