Like many businesses, the catalyst for reinvention at Bastion Shine came in 2020, when Covid shut down the country. Realising the post-pandemic world would look quite different to the one before it, successful indie ad agency Shine made some bets. Today, it’s clear those bets were the right ones. Back then, though, it was far less certain.
“Our first conclusion was that things would be tighter than ever, from an advertising-budget perspective,” says Bastion Shine founder, Simon Curran. “We figured, as history shows, that ad budgets would be the first to be cut, despite all the evidence suggesting that was a bad move for business. In almost the same breath, though, we recognised that organisations would still be required by boards and shareholders to drive
