De-cluttering the digital consumer

“This trend is often at the expense of understanding the long-term effectiveness of marketing.”

We’re living, breathing, communicating and transacting in an insanely cluttered digital world. There’s a proliferation of media, with consumers connecting and taking control in more ways than ever, as new channels and platforms become advertising media in their own right.

Overall media consumption is increasing; but across more channels and in headlines or short snippets, leading to a consumer culture of instant gratification – and this is transcending into the world of brands. The digital age has given