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Ebook104 pages1 hour
Conversion Tracking using Google AdWords & Google Analytics: Every Detail You Must Know
By Rushe Brady
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About this ebook
This Book Is For You If...
- You are an AdWords Professional
- You are studying & training to become an AdWords Professional
- You are an Independent AdWords Consultant/Freelancer with your own clients
- You own an advertising agency that manages AdWords accounts for clients
- You work for an advertising agency where you manage and run AdWords campaigns
- You are an entrepreneur who wants to start your own advertising agency
- You work in the advertising & marketing department of a large company where you manage and run their AdWords campaigns
What You Will Learn From This Book:
- A comprehensive step-by-step guide for setting up Conversion Tracking for your clients' websites or apps
- Learn how & why you should stop counting clicks, and instead count conversions to maximize profits
- Master the 4 AdWords sources for Conversion Tracking: Website, App, Phone Calls, Import (offline conversions)
- Crush your competition by using the superior insights found from importing Google Analytics Goals for conversion tracking
- Learn how to increase your Return On Ad Spend by focusing your efforts on Cost-Per-Acquisition, NOT Cost-Per-Click
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