The 21st Century Ride-Along: How Sales Leaders Can Develop Their Sales Teams In Real-Time Sales Calls

Written by Antonio Garrido

Narrated by Bruce Mann

Developing and coaching the sales team by sitting in on their sales calls is one of the best ROI opportunities open to any organization, large or small. This book shows managers how to use these "ride-along" sessions-whether in-person or digital-to make the sales team more efficient and productive.

• Language: English
• Publisher: Ascent Audio
• Release date: Dec 29, 2020
• ISBN: 9781469081021

Antonio Garrido

A native of Spain, an educator, and an industrial engineer, Antonio Garrido was inspired by the stories of Jules Verne and Sir Walter Scott as a child. Although in his early career Garrido focused on technical writing, the discovery of a forgotten manuscript in 2001 led him to write his first novel, The Scribe, a finalist for the Fulbert Prize. Since then, he has become known for novels that reflect deep study of the cultural, social, legal, and political facets of specific historical eras. The Corpse Reader, a fictionalized account of the Chinese founding father of forensic science, won the Zaragoza International Prize and the Griffe Noire prize. The Last Paradise, a historical thriller, is his third novel and a winner of the Premio Fernando Lara de Novela. His work has been translated into eighteen languages. Garrido currently combines writing with teaching at the Polytechnic University and the Cardenal Herrera-CEU University in Valencia, Spain.