Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Written by Gary Vaynerchuk
Narrated by John Hopkinson
4.5/5
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About this audiobook
When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter and Tumblr.
Gary Vaynerchuk
Gary Vaynerchuk is a serial entrepreneur and serves as the chairman of VaynerX, the CEO of VaynerMedia, and the creator and CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business. He is a New York Times bestselling author, a sought-after public speaker, and a prolific investor in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber. Gary serves on the board of Bojangles Restaurants, Global Citizen Forum, MikMak, and Pencils of Promise. He is also a longtime Well member of charity: water.
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Reviews for Jab, Jab, Jab, Right Hook
18 ratings1 review
- Rating: 3 out of 5 stars3/5Would have been better if Gary V read it. Love his direct approach, gets right to the point. Many great examples. Want to follow/read (not listen) to newer stuff from Gary V.