The Conversion Code, 2nd Edition: Stop Chasing Leads and Start Attracting Clients

Written by Chris Smith

Narrated by Chris Smith

The new edition of the bestselling book for real estate agents, loan officers, and SaaS and small businesses.

In The Conversion Code: Stop Chasing Leads and Start Attracting Clients, Second Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube, and Instagram, while also studying the most effective sales techniques, tools, and scripts.

In this book, you'll learn to: increase your lead conversion rate, reduce your cost per lead, and improve your overall ROI from marketing and sales; generate an endless supply of high-quality leads from social media that are easy to convert into closed sales; stop chasing leads and start attracting clients with amazing marketing and clever ads; adapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone harder than ever; and differentiate your brand in a way that positions you as the authority and gets people contacting you who are already sold.

• Language: English
• Publisher: Ascent Audio
• Release date: Jul 26, 2022
• ISBN: 9781663720689

Chris Smith

Dr Chris Smith is a Fellow of Queen's College, Cambridge as well as a microbiologist working at Addenbrooke’s Hospital in Cambridge. Dave Ansell is the Naked Scientists' Kitchen Science specialist who now works full time promoting the public understanding of science.

Reviews for The Conversion Code, 2nd Edition

[Katrien · Rating: 5 out of 5 stars]

Amazing book, must read for every marketeer! Very practical, clear and up to date.