What time of day elicits the most interaction from Facebook users? How can I incorporate brand messaging into the latest TikTok dance trend? Is it poor taste to tag my post with something trending even if my content is completely unrelated? Questions like these plague many small business owners. Even companies with a social media coordinator are often left guessing how to enhance their engagement.
The issue is even more complicated for cannabis companies. Several platforms, particularly Instagram (IG), have strict rules around cannabis. IG's terms of service prohibit the promotion and sale of cannabis products. Content creators have to be meticulous about tags, verbiage, and product marketing. For cannabis entrepreneurs, finding success on social requires innovative thinking, creativity, and consistency. To better understand the dynamic world of social media, sat down with two cannabis content creators to discover