Influencer who built her career on TikTok reacts to potential ban: ‘It might be great. It might be awful.’
Living in the digital age, an era bolstered by E-commerce advertising and influencer marketing, there’s a clear dependence on social media platforms like TikTok. Consumer demand is met with content creation, giving way to a society fixated on finding the best products by trusting the recommendations of strangers with thousands of online followers. Needless to say, in-person shopping has been replaced by an endless catalog of clips produced by influencers on TikTok’s “For You Page,” expertly selling what they deem as the “best of the best” in fashion, beauty, wellness, and beyond.
Yet, a new piece of legislation could potentially threaten the lucrative monster of influencer marketing with the proposed ban of TikTok in the United States. On 23 April, the US Senate passed a bill that would require the China-based parent company of TikTok, ByteDance, to sell its platform in nine months under the threat of a ban. The fate of the app and the subsequent livelihood.
