4 Ways to Use Humor as a Marketing Tool
Follow these tips and you'll be laughing all the way to the bank.
This fall, Massachusetts congressional candidate Carl Sciortino posted a heartfelt, funny video to YouTube titled "Father's Son." Blurring the line between traditional political advertising and content marketing, it told a sweet, funny story in a little over a minute. Aaron Blake at The Washington Post called it "one of the more interesting campaign ads we've seen in a while." MSNBC's Chris Hayes tweeted to his 250,000-plus followers: "This ad's basically a masterpiece."
Why all the attention? Sciortino is openly gay, and
