J-B International Association of Business Communicators Series
Written by Jeff Ansell, John C. Havens, Jeffrey Leeson and
Narrated by Alan Sklar and Victor Bevine
()
About this series
Titles in the series (2)
- Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand
6
Tactical Transparency is based largely on interviews with leaders and communicators in companies that have achieved measurable success though the implementation of transparency strategies. This book is written for those executives and professional communicators who are looking to learn about and create a transparency strategy for their organization in order to remain competitive. This book will: Help organizations determine their readiness for transparency and the steps that need to be taken to get ready Explain the business rationale for transparency and explore the risks inherent in maintaining a non-transparent relationship with constituent audiences Provide "how-tos" to show how a company can effectively communicate its transparency Identify aspects of blog/new media netiquette--an important but often misunderstood part of engaging in transparency.
- When the Headline Is You: An Insider's Guide to Handling the Media
10
Exposing oneself to media scrutiny requires more than simple candor and honesty. It requires knowledge, training, and a keen understanding of how reporters write the news.from the Introduction Award-winning journalist and crisis communications expert Jeff Ansell provides a complete, values-based framework for successfully navigating all types of media encounters. This framework offers executives, leaders, and communications professionals the practical tools and step-by-step messaging formulae needed to address problematic issues while limiting their exposure to the sensationalism of todays media environment. With nearly 40 years of experience, Ansell reveals the inside secrets to understanding the media, building credibility, and developing persuasive communication skills. To facilitate implementation, this how-to guide includes a complete Media Messaging Toolkit, a six-step interview and message delivery exercise, and numerous real-world illustrative examples. Whether delivering good news, not so good news, or dealing with a full-blown media crisis, When the Headline Is You provides all the insights and strategies necessary to manage image and enhance reputation.
Related to J-B International Association of Business Communicators
Related audiobooks
When the Headline Is You: An Insider's Guide to Handling the Media Rating: 0 out of 5 stars0 ratingsGrowing the Top Line: Four Key Questions and the Proven Process for Scaling Your Business Rating: 0 out of 5 stars0 ratingsSocial Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships Rating: 0 out of 5 stars0 ratingsThe Art of Public Presentations Bundle, 2 in 1 Bundle Rating: 0 out of 5 stars0 ratingsWorld Class Communication: How Great CEOs Win with the Public, Shareholders, Employees, and the Media Rating: 0 out of 5 stars0 ratingsYou Need PR: An Approachable Guide to Public Relations for Early-Stage Companies Rating: 0 out of 5 stars0 ratingsHow to Develop a Winning Image: Successfully Promoting Yourself Rating: 5 out of 5 stars5/5Social Media Ads Consultant: How to Become an Expert at Running Facebook, Instagram, YouTube, TikTok, and Pinterest Ads Rating: 0 out of 5 stars0 ratingsTactical Pipeline Growth: winning the outbound battle for new business Rating: 0 out of 5 stars0 ratingsManaging Your Nonprofit for Resilience: Use Lean Risk Management To Improve Performance and Increase Employee Engagement Rating: 0 out of 5 stars0 ratingsExtraordinary PR, Ordinary Budget: A Strategy Guide Rating: 4 out of 5 stars4/5The Bullseye Principle: Mastering Intention-Based Communication to Collaborate, Execute, and Succeed Rating: 3 out of 5 stars3/5Effective Presentations Crash Course Rating: 0 out of 5 stars0 ratingsThe Four Mindsets: How to Influence, Motivate and Lead High Performance Teams Rating: 0 out of 5 stars0 ratingsEffective Communication at Work: Speaking and Writing Well in the Modern Workplace Rating: 5 out of 5 stars5/5Influence: Secret Influencing Techniques and Persuasive Tactics Rating: 0 out of 5 stars0 ratingsMarketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters Rating: 0 out of 5 stars0 ratingsPublic Speaking and Presenting Guide Rating: 5 out of 5 stars5/5Strategic Advertising Management: 6th Edition Rating: 0 out of 5 stars0 ratingsCommunicate Like a Leader: Connecting Strategically to Coach, Inspire, and Get Things Done Rating: 5 out of 5 stars5/5Duct Tape Selling: Think Like a Marketer - Sell Like a Superstar Rating: 4 out of 5 stars4/5Getting Ahead Rating: 0 out of 5 stars0 ratingsBusiness Skills: The Power of Convincing, Persuading, and Influencing Others (3 in 1) Rating: 0 out of 5 stars0 ratingsHow to Market Your Professional Expertise: Marketing Professional Services Rating: 0 out of 5 stars0 ratingsCommunication Intelligence: Leverage Your Strengths and Optimize Every Interaction to Work Best with Others Rating: 0 out of 5 stars0 ratingsTrust Signals Rating: 0 out of 5 stars0 ratingsWhen They Win, You Win: Being a Great Manager Is Simpler Than You Think Rating: 4 out of 5 stars4/5The Modern Media Strategist: A practical guide to successfully getting your story told by the news media. Rating: 0 out of 5 stars0 ratingsFrom Zero to Growth: A Comprehensive Guide for Entrepreneurs: One Million Leads Included with Emails and Phone Numbers Rating: 0 out of 5 stars0 ratings
Business For You
The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism (Intl Ed) Rating: 5 out of 5 stars5/5Blink by Malcolm Gladwell - Book Summary: The Power of Thinking Without Thinking Rating: 4 out of 5 stars4/5Rich Dad Poor Dad: What The Rich Teach Their Kids About Money - That the Poor and Middle Class Do Not! Rating: 5 out of 5 stars5/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 5 out of 5 stars5/5The TenX Rule: The Only Difference Between Success and Failure Rating: 5 out of 5 stars5/5The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy Rating: 5 out of 5 stars5/5Think Faster, Talk Smarter: How to Speak Successfully When You're Put on the Spot Rating: 4 out of 5 stars4/5Algorithms to Live By: The Computer Science of Human Decisions Rating: 4 out of 5 stars4/5Start With Why Summary Rating: 4 out of 5 stars4/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind Rating: 4 out of 5 stars4/5Extreme Ownership: How U.S. Navy SEALs Lead and Win Rating: 5 out of 5 stars5/5Elon Musk Rating: 5 out of 5 stars5/5The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Rating: 5 out of 5 stars5/5How To Win Friends And Influence People Rating: 4 out of 5 stars4/5Silva Mind Control Method Of Mental Dynamics Rating: 5 out of 5 stars5/5How to Manage Your Money When You Don't Have Any Rating: 4 out of 5 stars4/5How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off Rating: 5 out of 5 stars5/5Seeing What Others Don't: The Remarkable Ways We Gain Insights Rating: 4 out of 5 stars4/5The New One Minute Manager Rating: 5 out of 5 stars5/5How To Lie With Statistics Rating: 4 out of 5 stars4/5The Artist's Way at Work: Riding the Dragon: Twelve Weeks to Creative Freedom Rating: 4 out of 5 stars4/5The Millionaire Next Door: The Surprising Secrets Of Americas Wealthy Rating: 5 out of 5 stars5/5Win Every Argument: The Art of Debating, Persuading, and Public Speaking Rating: 5 out of 5 stars5/5Astor: The Rise and Fall of an American Fortune Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Company Rules: Or Everything I Know About Business I Learned from the CIA Rating: 4 out of 5 stars4/5Getting Things Done: The Art of Stress-Free Productivity Rating: 4 out of 5 stars4/5
Related categories
Reviews for J-B International Association of Business Communicators
0 ratings0 reviews