Her first year in the role has come during a tumultuous time for the industry, and the world in general.
As we emerge from the Covid-19 pandemic, the economic and social after-effects of lockdowns are still being felt globally, while war still rages in the Ukraine.
At the local level, New Zealand has also had to contend with several recent severe weather events, destroying homes and devastating regions such as Hawke’s Bay.
Heather, who has operated her own communications consultancy in the Waikato region since 2004, says PR professionals have played a crucial role in the responses