As we near the halfway mark of the year, perhaps the only thing every marketing leader can agree on is that we are in a storm which has yet to peak. This universal tumult changes the complexion of what marketers are pitching to their boards, which are likely to be demanding marketing plans or business cases that are judiciously calculated and can promise solid, irreproachable return on investment.
Seasoned marketers have a plan for everything and every time – but as a white paper explores, directors are human and they can fall short under pressure, forming or falling deeper into bad habits which might affect whether your marketing campaign or initiative is funded.
What are a
