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    Untapped opportunity: Women's sports marketing

    Untapped opportunity: Women's sports marketing

    FromMintel Little Conversation

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    Untapped opportunity: Women's sports marketing

    FromMintel Little Conversation

    ratings:
    Length:
    28 minutes
    Released:
    May 25, 2024
    Format:
    Podcast episode

    Description

    Marketing experts from Mintel explain why now is the time for brands to consider partnerships and advertising in women's sports.Head over to Mintel’s LinkedIn to let us know what you think about more brands expanding into women's sports, and visit mintel.com to become a member of our free Spotlight community.Learn more about the latest marketing trends at Comperemedia's Bolder Thinking Blog, and get a free copy of Comperemedia 2024 Omnichannel Marketing Trends.Host: Lynn Dornblaser, Principal Consultant, Mintel Consulting.Guests: Ema Lazic, Consultant, Mintel Consulting.Nicole Bond, Associate Director, Marketing Strategy, Mintel Comperemedia.
    Released:
    May 25, 2024
    Format:
    Podcast episode

    Titles in the series (100)

    Little Conversation brings you fresh ideas and new perspectives on how consumers eat, drink, shop, groom and think. From the rise of veganism to the future of social media and the urgency of sustainability in beauty, Mintel experts discuss key topics affecting today’s consumers in a fun, entertaining and informal way.