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How to craft the perfect subject line with Mamamia’s Contributor and Page editor, Polly Taylor | Ep 96

How to craft the perfect subject line with Mamamia’s Contributor and Page editor, Polly Taylor | Ep 96

FromHack Your Own PR


How to craft the perfect subject line with Mamamia’s Contributor and Page editor, Polly Taylor | Ep 96

FromHack Your Own PR

ratings:
Length:
30 minutes
Released:
May 22, 2024
Format:
Podcast episode

Description

Polly Taylor is the Contributor and Page editor at Mamamia. Polly previously worked in the UK in the women’s lifestyle media space, when she visited Australia on a ‘quick working holiday’ and found the perfect job at Mamamia, she’s never left!    Polly walks us through the contrasting stories you’ll find on the home page of Mamamia, from the latest Kate Midleton theory to hard-hitting, gritty contributor pieces from survivors of domestic violence - there isn’t anything like Mamamia in the Australian media landscape.    We hear about what it means for content to “walk in her shoes” and how you can strategically hook your contributor pieces to a timely news event or trending conversation.    She explains what she’s looking for in a contributor pitch, and most importantly…the question that’s on everybody’s lips: how to ace your pitch subject line to get the attention of her and her team, giving us tangible examples of what that looks like. Gold!    If you have a vulnerable story to share, a trending hot take, or you’re an expert who has something important to say, stick around - this episode is for you.    Find Polly Taylor online:  https://www.linkedin.com/in/polly-taylor-189439144/ https://www.instagram.com/p/Bp_l_-9BaWUseQSODgVvXmdfCFAnf8NPXk0asM0/    Find Odette Barry online:  https://www.odetteandco.com.au/authority-brand     https://instagram.com/odetteandco     https://instagram.com/hackyourownpr 
Released:
May 22, 2024
Format:
Podcast episode

Titles in the series (97)

Odette Barry shares conversations with some of her favourite publicists, journalists, editors, presenters and producers about the often misunderstood industry of public relations. So whether you’re a small business owner learning how to DIY your PR, a publicist looking to deepen your knowledge, or an aspiring publicist striving to gain new skills and understand the media landscape, this podcast offers personal insights and stories, practical tips to improve your pitching and step-by-step guidance to secure headline news.