57 min listen
David VS Goliath - Dave Garofalo - Hard Corps Marketing Show - Episode # 311
David VS Goliath - Dave Garofalo - Hard Corps Marketing Show - Episode # 311
ratings:
Length:
70 minutes
Released:
Nov 10, 2022
Format:
Podcast episode
Description
Ever wonder how you can beat your competitors? What is their secret to selling? Well, we have someone who can answer these tough questions this week. Today we have Dave Garofalo, President of Two Guys Smoke Shop. Dave discusses with Casey Cheshire how to make sure you make your customer's experience as great as possible. Dave gives us his tips and tricks on how to secret shop your competitors. Tune in to this fantastic episode.
Busted Myths:
You cannot compete against online giants.
Takeaways:
You have to remember that someone is selling what product you have for a less price. Try to rethink your cost options to beat out the competition.
Make sure you make your customer's experience as great as possible. You want them to come back every time they need more.
Secret shop your competitors. See why the customer wants to continue buying from you rather than your competitor.
If you are an owner of a company, have meetings with your staff members and talk to them about ideas to make the business better.
Be open to helping your customers every step of the way. Being there for your customers will gain trust and a permanent buyer.
Promoting your business is important. Without promotions, social media posts, or emails your customers will forget your company. Be consistent with your promotions.
Quote of the Show:
“You sell more, you make more, and you make the customer happy.” (13:46)
Links:
Twitter: https://twitter.com/cigarspotlight
LinkedIn: https://www.linkedin.com/in/david-garofalo-b6ababa/
Website: https://www.2guyscigars.com/
Podcast: https://podcasts.apple.com/cz/podcast/two-guys-smoke-shop-36th-anniversary-party-recap/id413869893?i=1000535867289
Book: https://www.amazon.com/David-Goliath-Line-Promotions-Retailers/dp/1543966373
Ways to Tune In:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd
Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
YouTube: https://youtu.be/zusD4SR-hE4
Busted Myths:
You cannot compete against online giants.
Takeaways:
You have to remember that someone is selling what product you have for a less price. Try to rethink your cost options to beat out the competition.
Make sure you make your customer's experience as great as possible. You want them to come back every time they need more.
Secret shop your competitors. See why the customer wants to continue buying from you rather than your competitor.
If you are an owner of a company, have meetings with your staff members and talk to them about ideas to make the business better.
Be open to helping your customers every step of the way. Being there for your customers will gain trust and a permanent buyer.
Promoting your business is important. Without promotions, social media posts, or emails your customers will forget your company. Be consistent with your promotions.
Quote of the Show:
“You sell more, you make more, and you make the customer happy.” (13:46)
Links:
Twitter: https://twitter.com/cigarspotlight
LinkedIn: https://www.linkedin.com/in/david-garofalo-b6ababa/
Website: https://www.2guyscigars.com/
Podcast: https://podcasts.apple.com/cz/podcast/two-guys-smoke-shop-36th-anniversary-party-recap/id413869893?i=1000535867289
Book: https://www.amazon.com/David-Goliath-Line-Promotions-Retailers/dp/1543966373
Ways to Tune In:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd
Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
YouTube: https://youtu.be/zusD4SR-hE4
Released:
Nov 10, 2022
Format:
Podcast episode
Titles in the series (100)
Dominating Actionable Metrics With The Moneyball Marketer - Zak Pines - Hard Corps Marketing Show #008: Batter up for this episode as we get the real deal on reporting with event ninja Zak Pines, the Marketing VP at Bedrock Data! We touch base on the importance of unified data, the ROI analytics framework, accountability in marketing, and as always smash my by The Hard Corps Marketing Show