59 min listen
Product Payoff - Ashtan Moore - Hard Corps Marketing Show - Episode #271
Product Payoff - Ashtan Moore - Hard Corps Marketing Show - Episode #271
ratings:
Length:
78 minutes
Released:
Feb 3, 2022
Format:
Podcast episode
Description
Here we are with Ashtan Moore! Find out right here if you’re putting more money into your marketing strategy than you’re getting out of it, and if there’s truly a demand for your product or service. There’s always a way for marketing to sell your product, but is it truly worth it if you’re not making a pay off from it? If you’re trying to figure out these answers then check out this episode!
Busted Myths:
There’s no amount of marketing that can save a product.
Takeaways
If you have a product that doesn’t have any sort of demand, then any amount of marketing won’t save it.
Marketing can potentially sell a product with very little demand, but the cost to make that happen outweighs the profit.
The top two reasons startups fail are running out of funds and no market need.
If you have a new idea, show it to the people who will be most honest with you. Family support is great, but it might not be the most accurate representation.
With new ideas, be willing to take criticism, it can help you out a lot more along the way.
Most startups fail because they’re putting in more than they’re getting out. Spending more money to market their product than they actually get from selling it.
If an advertisement isn’t bringing in any kind of profit, then you shouldn’t have it.
Quote of the Show:
“Marketing can sell a product that nobody wants, but it's going to cost you 10 times more than the return that you get on that sale.” - Ashtan Moore
Links
Twitter: https://twitter.com/ashtanmoore
LinkedIn: https://www.linkedin.com/in/ashtanmoore
Ways to Tune In
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd
Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
YouTube: https://youtu.be/QeM5Sh7Cxtw
Busted Myths:
There’s no amount of marketing that can save a product.
Takeaways
If you have a product that doesn’t have any sort of demand, then any amount of marketing won’t save it.
Marketing can potentially sell a product with very little demand, but the cost to make that happen outweighs the profit.
The top two reasons startups fail are running out of funds and no market need.
If you have a new idea, show it to the people who will be most honest with you. Family support is great, but it might not be the most accurate representation.
With new ideas, be willing to take criticism, it can help you out a lot more along the way.
Most startups fail because they’re putting in more than they’re getting out. Spending more money to market their product than they actually get from selling it.
If an advertisement isn’t bringing in any kind of profit, then you shouldn’t have it.
Quote of the Show:
“Marketing can sell a product that nobody wants, but it's going to cost you 10 times more than the return that you get on that sale.” - Ashtan Moore
Links
Twitter: https://twitter.com/ashtanmoore
LinkedIn: https://www.linkedin.com/in/ashtanmoore
Ways to Tune In
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd
Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
YouTube: https://youtu.be/QeM5Sh7Cxtw
Released:
Feb 3, 2022
Format:
Podcast episode
Titles in the series (100)
No Bullsh*t Buyer Personas - Adele Revella - Hard Corps Marketing Show #003: What a freaking awesome show! We were honored to have an extended conversation with Adele Revella, who is literally THE go to expert for Buyer Personas across the whole world. Not only does she know *everything* but she holds nothing back and calls it l by The Hard Corps Marketing Show