In a hyper technological world, social media has become necessary for marketing strategies. Is there one best way to market on social platforms? How do we express the brand’s voice without sounding sales-like?
A Social Media Leader, Award Winning Digital Program Strategist, Social Media Agency of the Year, Construktion’ist at Social Construktion, Jeremy Muratore, shares his knowledge on social media strategies.



 
Takeaways:
Where do you draw the line between self promotion, product placements and endorsements on social media? There is no one right path for all companies. Experiment and see where it takes you.
While writing social media for a brand be cognisant that you are speaking from the brands perspective rather than your version of the brand’s voice.
Reverse engineer success by looking at what you did the previous year and where you want to be in the next year. Then think of how you can achieve that goal from there.
Come up with a social media formula that delivers value to your audience while getting equal or greater value back. This is the best of both worlds for you and your customers.
Constantly look for ways to do something differently. If you walk in the exact same path that someone else is walking in then you’ll be getting someone else’s results.




 
Links:
LinkedIn: https://www.linkedin.com/in/jeremymuratore/
Twitter: https://twitter.com/JeremyMuratore
Social Construktion: http://www.socialconstruktion.com




 
Busted Myths:
Social media is not free. People assume it is because you do not have to pay to release your content on social media. However, the time it takes to create that content is where the money is spent.
Social media strategies are not a one size fits all. Unless you are in that organization, you won't have enough information to put together the best strategy to have the best results.  




 
Ways to Tune In:
iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show
Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
YouTube - Full video - https://youtu.be/_C-9gskBAn8