Kate and Kristin speak with Kathleen Schmidt, an industry veteran with years of experience in editing, publishing, marketing and public relations and now author of the newsletter Publishing Confidential. Kathleen shares her extensive career path, what her focus is as a freelancer and the origins of her newsletter along with what keeps her writing. She talks about the differences between marketing and PR, her dedication to an author centric approach and walks listeners through a hypothetical scenario of book promotion. Finally, she discusses what authors should focus on, thoughts on Authors Equity, the idea of a digital surrogate and her current course offerings dedicating to help author demystify their publishing experience. - Please excuse the audio quality in this one!Hosts: Kate Leahy + Molly Stevens + Kristin Donnelly + Andrea NguyenEditor: Abby Cerquitella MentionsKathleen SchmidtPublic Relations ConsultingPublishing Confidential NewsletterPublishing Confidential University "Book Publishing is Broken" post"Why Authors Equity Will Work" postEpisode 31: Catch an Agent's Attention with Sally EkusgrossypelosiThe Department of Salad SubstackAuthors Equity Visit the Everything Cookbooks Bookshop to purchase a copy of the books mentioned in the show