41 min listen
20: Cookbook Marketing and Publicity with Lorraine Woodcheke of Hardie Grant
20: Cookbook Marketing and Publicity with Lorraine Woodcheke of Hardie Grant
ratings:
Length:
44 minutes
Released:
Jul 27, 2022
Format:
Podcast episode
Description
Kate and Kristin chat with the Marketing and Publicity Manager of Hardie Grant, Lorraine Woodcheke, to learn more about what goes on in the secretive world of marketing. Lorraine shares how she got started in the food and drink sphere, what her day-to-day looks like and what she loves about her job. She discusses the relationship between the sales, marketing and publicity teams, the importance of the author questionnaire and the upcoming titles she is excited for. Finally, she shares her favorite kitchen tool and some advice for aspirational marketing/publicity professionals. Hosts: Kate Leahy + Andrea Nguyen + Molly Stevens + Kristin DonnellyEditor: Abby Cerquitella Mentions Lorraine WoodchekeDanny Childs Visit the Everything Cookbooks Bookshop to purchase a copy of the books mentioned in the showBitter Honey by Letitia ClarkGiuseppe's Italian BakesPasta Grannie's Comfort Cooking by Vicky Bennison
Released:
Jul 27, 2022
Format:
Podcast episode
Titles in the series (92)
08: How to Survive a Cookbook Edit: Andrea leads today's deep dive into the editing stage of cookbook creation. Molly, Kate and Kristin each share their rituals, processes and insights as they discuss the different kinds of editing, how much leeway authors have and how to cope when tensions rise. We hear some personal editing woes and saves as well as learn all the final small yet essential elements that go into a polished end product. Finally, Kristin shares her recent favorite cookbook. by Everything Cookbooks