Kate and Kristin speak with Ara Zada all about content creation and becoming a social media influencer. Ara shares his decision to pursue a large following and grow his platform as well as how a health scare motivated this choice. He describes a day in his life and the full time requirements of this work as well as the mental toll it can take due to its instant nature, algorithm changes, comments, trolls, monetization strategies and banned content. He talks about the inter-relatedness of his book to his online presence, how he evolves his content over time and a sneak peek into what he is working on next.Hosts: Kate Leahy + Molly Stevens + Kristin Donnelly + Andrea NguyenEditor: Abby Cerquitella MentionsAra ZadaWebsiteInstagramTikTokYouTube LA Times ArticleA journey to Armenia through food: The Armenian bread that’s at the heart of every mealPractical Kitchen Instagram