Kristin and Molly speak with author and blogger Shelly Worcel about breaking into speciality markets and writing niche, single subject cookbooks. Shelly speaks about growing her skills while blogging, how she was tapped to write her highly successful second book, and how her open mindset allowed a natural escalation of her brand and career. She shares the pitching process, how photography and styling fits into her workflow and how she is able to keep each new project fresh. She talks about marketing her books as "gifts", how she keeps merchandising in mind during the writing and the upcoming project she is concentrating on now.Hosts: Kate Leahy + Molly Stevens + Kristin Donnelly + Andrea NguyenEditor: Abby Cerquitella Mentions Shelly WorcelWebsiteInstagram Visit the Everything Cookbooks Bookshop to purchase a copy of the books mentioned in the showEvery Season is Soup Season by Shelly WorcelPlatters and Boards by Shelly WorcelTables & Spreads by Shelly WorcelVegetarian Heartland by Shelly Worcel