The podcast industry struggles with transparency when it comes to pricing, results, and measurements. There are several reasons why this is the case. So I invited Marty Michael, CEO, and Co-Founder of Gumball (a podcast advertising marketplace), to the show to chat about how his software is trying to break the transparency barrier in podcast advertising.

We discuss why brands won't share their results and pricing rates and why this makes it challenging for standardization across the podcast industry. We also talk about why it is so challenging to place ads and how innovation is happening to reduce the friction of ad buying in podcasting.

To learn more about Gumball, visit the website: https://gumball.fm/
Connect with Marty on LinkedIn: https://www.linkedin.com/in/martymichael/

If you are interested in advertising on our independent shows, please reach out to us at https://truenativemedia.com
Or connect with Heather on LinkedIn: https://www.linkedin.com/in/podcastadvertising/
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