24 min listen
Marketing’s Leadership Moment: Pivots and More with Kevin Marasco
Marketing’s Leadership Moment: Pivots and More with Kevin Marasco
ratings:
Length:
25 minutes
Released:
May 7, 2020
Format:
Podcast episode
Description
This week's episode is entitled "Marketing’s Leadership Moment: Pivots and more with Kevin Marasco" Kevin is the CEO of Zenefits.
Kevin walks me through the many changes and pivots they have made in recent months. It's a lot of change-- changing how they communicate with customers, changing their content strategy. I ask him to talk about managing his team through all of this and as a marketing leader, how does he manage his team through it successfully?
"I think it starts with empathy and understanding the individual and where they are, and even your teams and where they are."
This and a lot more! Listen now or read the transcript on our blog starting Mon. 5/11/20.
Released:
May 7, 2020
Format:
Podcast episode
Titles in the series (100)
Change management for sales – staying agile and productive amidst a rapidly-shifting selling environment: We have a great author, Rick Cheatham a co-author of the new book – Selling Vision: The X-XY-Y Formula for Driving Results by Selling Change. Rick Cheatham leads the US Sales Practice for BTS. He works with clients such as Google, Salesforce.com, ... by Sales Pipeline Radio