Understanding why ERP implementation is more challenging today requires going back to fundamentals. The traditional business models, described by frameworks such as Porter’s value chain, assumed a one-directional flow of information. But as customers’ expectations change, the newer architecture requires a bi-directional flow of information to get an immersive and seamless omnichannel experience. Also, just because ERP demos might make advanced capabilities such as ATP appear easy, they are not easy to set up and require a transformational mindset, along with changes in data and processes. Otherwise, the issues are likely to percolate up in ways you wouldn’t expect.In today's episode, our guest, Matt Ellis, discusses why implementing mature ERP capabilities requires organizational readiness. He also discusses the evolution of systems and data and why advanced customer experience patterns require a bi-directional flow of information. Finally, he discusses several stories, including the barriers to change and their mitigation plans.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.