In this episode, Dave is joined by Lashay Lewis (Authority Plug), Ben Battaglia (Your Money Line), and Rachel Saltsgaver (Seismic) to talk organic content and using SEO and content marketing to drive a real impact in a B2B SaaS business. They cover: 
Content marketing as sales enablement 
Using content to push people through the sales funnel 
The relationship between paid ads and content marketing 
Gating content vs not 
An example of how Seismic uses SEO content to drive prospects to their site

Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exitfivemediaJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletter***Today’s episode is sponsored by Revenue Hero. RevenueHero is the easiest way for B2B marketers to qualify and route leads directly to their sales rep’s calendars. RevenueHero turns days of follow ups between a prospect and a sales rep into seconds.Hundreds of businesses automate their request a demo workflow with RevenueHero including Okendo, Inflection, Ultimate.ai, Customer.io, Appcues and Rebrandly. You can get a free trial of RevenueHero at revenuehero.io.Thanks to our 2023 presenting sponsors Demandwell, and Zapier.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
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