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RV127 - AI in Marketing: Practical Use Cases and Future Impact | Sarah Kennedy Ellis

RV127 - AI in Marketing: Practical Use Cases and Future Impact | Sarah Kennedy Ellis

FromB2B Revenue Vitals


RV127 - AI in Marketing: Practical Use Cases and Future Impact | Sarah Kennedy Ellis

FromB2B Revenue Vitals

ratings:
Length:
38 minutes
Released:
Dec 5, 2023
Format:
Podcast episode

Description

"As long as you continue to progress forward, you don't really run into an issue because the bot is not going to outrun the human in terms of innovation right now."

Chris was joined by Sarah Kennedy Ellis, Vice President of Google Cloud, to talk about the current and future impact of AI in Marketing. They highlight the areas where AI can be implemented today, such as content generation, process automation, and data analysis. They also discuss the challenges and considerations in adopting AI in marketing strategies.
Then, Sarah turns the conversation back around to Chris to find out how Refine Labs is putting AI into practical applications, and how he feels about the ability to create learning models around thought leaders like himself. 
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
Released:
Dec 5, 2023
Format:
Podcast episode

Titles in the series (100)

Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.