This week we speak with David Carmona, General Manager of AI at Microsoft. Carmona discusses how redefining a business process is a very different kind of AI adoption project than working on something that is horizontal. He discusses how to attack both of these scenarios, which to handle first, and why.  In addition, Carmona talks about proprietary data and things that are close to your own IP. How do you take advantage of the real strategic data value within your own organization? How should you be thinking about that differently? Carmona poses three different questions to determine where those valuable opportunities are for you.