In this episode of Fearless Sellers, the Women of Amazon podcast, host Joie Roberts interviews Yael Cabilly, a leading authority in the Amazon brand acquisition and brand protection space. Yael shares her background as a trademark attorney and how she started her own law firm focusing on e-commerce, specifically Amazon. With a team of 16 people, her firm has helped almost 7,000 sellers with legal issues, suspensions, and brand protection. Yael also co-founded Fortunet, an investment bank that assists sellers in exiting and selling their businesses. Tune in to learn valuable insights on maximizing your exit strategy for your Amazon brand.
 
Timestamps
00:04:03 Aggregator acquisitions and valuations have changed.
00:11:30 Selling a business is emotional.
00:15:18 Multi-channel, unique product, high growth.
00:21:40 Margins are crucial for assessing business value.
00:30:10 Focus on trademarks and patents.
00:37:26 Prepare early for business exit.
 
Yael Cabilly is a trademark attorney and founder of the law firm Cabilly. She is also a co-founder of Fortunet, an investment bank that helps sellers exit their Amazon business. With a focus on trademarks and patents, Yael has extensive experience working with sellers on legal issues, suspensions, brand protection, and intellectual property. She understands the emotional aspect of selling a business and emphasizes the importance of preparing early for a business exit. Yael's expertise in e-commerce, particularly Amazon, and her dedication to helping sellers navigate legal challenges make her a highly respected and sought-after professional in the industry.
 

Contact Joie on Instagram:@JoieRoberts.official
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