Connecting your brand with Gen Z can be a difficult task.  How do you speak to the market with authenticity and relevance?   Gregg L. Witt, Senior Brand Builder/Marketing Strategist at the Think WithWitt and author of “The Gen Z Frequency,” shares his years of experience as a “youth-brand” strategist. He opens up about his experiences, and gives tips to help your brand reach tweens, teens, and young adults.   Gregg and Peter discuss the benefits of giving content away, building communities, and the value of building true relationships.